When MySpace and Friendster came out, social media seemed more like a great way to stay in touch with friends and
favorite musicians rather than a business opportunity.
Fast forward to present day, when the original social networks are no longer around, but their predecessors,
Facebook, Twitter, Instagram & co., are huge promotional platforms for businesses.
If you have a website, but you haven’t set up business accounts on the main social media channels, you are missing
out on some huge benefits, such as:
Boost sales with a minimum budget
Social media platforms have a huge potential when it comes to boosting sales. For example, you can run targeted ad
campaigns to become visible to a certain demographic through sponsored posts.
Unlike many other sales practices, social media marketing is relatively inexpensive, which is great news for small
business owners.
Expand your outreach
Being on social media is a great way to expand your outreach and make your business name be known in locations
where you couldn’t normally afford promotion.
Even if you don’t pay for an ad campaign, news still travels fast on social media and people could still learn about
you.
For example, if one of your clients likes you on Facebook, then his friend can see that, follow you and become a
customer as well.
Keep an eye on competitors
How can you find out what your competitors are doing without paying for business intelligence services? Simple!
Follow them on social media! You’ll know when they’re launching a new product, what people say about them, how
quickly they respond to messages and even what hashtags they are using.
Even if they are not a great source of inspiration, you can still learn from their mistakes.
Engage customers and increase loyalty
After you obtain a customer, you have to make sure that customer remains loyal.
And that is done though engagement. If you are active on social media, engagement becomes a much easier job,
because customers can follow you and stay up to date.
They will know what offers you have going on, what new products you are launching and they can interact with you.
Use Facebook and Instagram to organize giveaways, hand out exclusive promo codes and reward loyal customers.
Better customer support
Last up, the evolution of the Web has given people a new way of interacting with brands.
More and more people would rather ask something on a company’s Facebook page instead of calling them.
Maybe they want to know more about a certain product, your opening hours, active promotions, the state of their
online order or they simply want to make a suggestion.
By maintaining an active social media presence, you can increase the quality of communication with clients and
increase their satisfaction.
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